Alice Mathu oversees sales and operations for IAAPA's three global Expos ' IAAPA Expo, IAAPA Expo Europe, and IAAPA Expo Asia ' and other IAAPA conferences, meetings, and events around the world. In addition, Mathu leads IAAPA's global sales team including exhibit, advertising, and sponsorship sales.

She holds a Bachelor of Arts degree in community development with a minor in communications from Daystar University in Nairobi, Kenya. She has a certificate in event management from George Washington University in Washington, D.C. and a certificate in exhibition management (CEM) from the International Association of Exhibitions and Events (IAEE). She is also a certified meeting professional (CMP) through the Convention Industry Council (CIC).

Alice has worked with IAAPA for more than 13 years and enjoys being in the 'business of fun', and lives in Orlando, Florida.