Cathy serves as the CEO, Center for Exhibition Industry Research (CEIR), a nonprofit foundation, whose primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools. CEIR’s research is objective and adheres to market research best practices. The research is comprehensive, impactful and trustful and serves many stakeholders including exhibitors, attendees, business press and government officials.   She also serves in the role of EVP/COO of the International Association of Exhibitions and Events, a global trade association representing the exhibitions and events industry.